What they don't tell you

"The secret to creativity is knowing how to hide your sources" - Albert Einstein.

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With the world making the transition from brick and mortar to a cloud, choosing one diamond out of hundreds of options seems like an incredible opportunity.

 The internet actually makes sourcing and buying diamonds easier, more convenient, and less expensive, but selecting a loose diamond on your own is still wrought with a great deal of risk.

 Find out the answers to common questions, as we debunk five of the most widespread myths surrounding the transition from buying a whole ring to buying a diamond and a setting separately.


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