What they don't tell you

"The secret to creativity is knowing how to hide your sources" - Albert Einstein.

How to talk to a jeweler

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Describing a design that has not materialized yet is extremely difficult.

The lack of common terminology doesn't help either.

When a waiter gets an order from a customer the most important part is to remember exactly what was ordered.

When a jeweler discusses a job with a client, his goal is not to remember what is being said, but to understand what is the motivation for the client's choice.

A jeweler must be a psychologist to get inside his client’s head in order to connect and understand what is being imagined, rather than what is being told.


The first contract between a customer and a jeweler can be found in the Bible:

“You shall make two cherubim of gold; you shall make them of hammered work, at the two ends of the mercy seat. Make one cherub at the one end, and one cherub at the other; of one piece with the mercy seat you shall make the cherubim at its two ends. The cherubim shall spread out their wings above, overshadowing the mercy seat with their wings. They shall face one to another; the faces of the cherubim shall be turned toward the mercy seat. You shall put the mercy seat on the top of the ark; and in the ark you shall put the covenant that I shall give you (Exodus 25:18-21). “

Was this order precise enough?

We don’t know what the original Ark of Covenant looked like, but the client seemed to be happy enough to move in and dwell. 

When modern artists used the same specs to recreate it, the results were all strikingly different from one another:

So, should Aaron (THE jeweler of the time) have asked the customer to be a little more specific, before he asked Israelites to donate their gold for the cause? "Have your wives, sons, and daughters take off the gold earrings you are wearing, and bring them to me.

The Bible clear on that - Aaron knew exactly what needs to be done, he was the finest craftsman after all. We can only imagine what he created out of communal gold 3000 years ago in a desert, using only primitive tools and the sheer power of his pre-historic talent.

So what is the secret to a perfect custom order that will result in the most beautiful piece of jewelry you will ever get to wear?

At Leon Mege we found a magic formula that guarantees a success 99% of the time. Our custom work order is not a blueprint, it’s a roadmap. We guarantee to get you to your destination, but let us take the best route by not yelling at every stop light: “Go left!”

Here are some points that will allow you to avoid the most common mistakes:

  • Do not assume that something that was mentioned in passing during a conversation will be remembered. Make sure to put the most important points in writing.

  • Reduce your desires to short precise bullet points - work order is not an exercise in poetry, it’s a set of directions. You don’t want your car navigation to announce - “The turn you need to take is so poised and refined that flowing along its ramp will fill you with boundless energy,” instead of saying “take the next exit,” yet people do just that when discussing a jewelry project.

  • Give us a chance to exercise our skills by specifying as little as possible. As long as we understand the essence of what makes you like the design, we know how to implement it to your satisfaction.

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